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One of the most widely respected and important American publications of the last century is Forbes Magazine. Forbes Magazine was founded in 1917 by Scottish immigrant B.C. Forbes (who was, at the time, the leading columnist for the Hearst newspaper chain). Forbes was born in Aberdeen shire in Scotland and moved from Johannesburg, South Africa to New York performing various editorial and writing gigs just before he founded this vastly important business publication.

Forbes is published bi-weekly and contains up to 60 original and concisely-written articles in each issue which evaluate everything from the companies to the people that run them and has both a politically conservative and pro-business slant. Some of the topics covered in each and every issue of Forbes include articles on the worlds of industry, finance, international business, marketing, law, taxes, science, technology, communications, investments, entrepreneurships, etc. More than 5 million readers worldwide (and seven local-language editions) can attest to the longevity of this publication for the business world.

Coming up on its 90th Anniversary in 2007, the Forbes Empire remains one of the largest and most successful family businesses of its kind in the world. Steve Forbes, once a political candidate for President of the United States of America, is the magazine's Editor-in-Chief and has a column in each and every issue called *Fact and Comment* which is quite popular with Forbes readers.

Each and every year, Forbes publishes its very popular list of the richest people and the biggest companies on Earth (who also, by the way, subscribe to this most accomplished publication). Absolutely no merger, ad campaign or lawsuit of importance on the planet goes unnoticed by Forbes Magazine and the stories in each issue will always vividly focus on the movers and financial innovators that are shaking things up in the business world. Forbes is also the best of the business periodicals that are published today for discovering new investment ideas and more investor focused than other business magazines. So, if you want to make sense of today's incredibly volatile market, then read and you will be as enlightened as the giants of this most respected of industries are