| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveIT Marketing: Benefits Focused Sales Letter - Articles SurfingNo matter what niche you're in, you should write a benefits-focused sales letter. In this article you'll learn how this letter can improve your IT marketing. Your high school English teacher probably told you that when you're writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school English teacher probably never sold anything besides his or her daughter's Girl Scout cookies!) Long Sales Letters Should Be Used: When you're looking to build urgency* When you're looking to stir up the pot* When you're looking to get people to take action* When you're looking to take them through the pain of what happens when they don't do things the right way with data security* When you're looking to take them through the joy and elation of making their staff so much more productive* When you're looking at explaining to prospects the benefits of being able to grow their company 150% to 200% without adding much more in terms of staff* Theese are the kinds things that are best conveyed in long sales copy IT marketing letters. Don't be afraid to do them! Write to Your Prospect's *Points of Pain* If you don't have a lot of expertise in writing sales letters, you may want to hire an advertising or marketing consultant or a freelance copywriter, who can do them for you. Whether you write it yourself, or outsource it, you must know your prospects' hot buttons. And you must know the main points of pain for your particular niche. Offer Something for Free To generate demand with IT marketing, you may just need to send out a letter with your business card and offer some kind of bribe like a free one-hour needs assessment. Just make sure you have a deadline and limit the freebie to the *first ___ local businesses that respond*. If you're coming across as the IT expert for a niche industry, your IT marketing letters and calls should be a lot more welcomed. Your knowledge will be conveyed in the headline, and throughout the entire letter. You're offering something that's totally, completely relevant and most professionals will be open to hearing you. Be sure you letter talks about work that you've done for other firms like theirs (think testimonials) and how you can help them. The general trends and problems of the industry will really hit home with the person that you're targeting. The Bottom Line on IT Marketing Sales Letters Don't forget, the goal with this IT marketing project should be to move your prospect onto the next logical step which is more often than not an in-depth billable IT audit. You're moving them from *free* to *fee*... your *proving ground* project. Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |