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PayPal today is one of the safe, secure and tested ways to transact business online. However, if you are a business owner who accepts PayPal as a mode of payment, then you are in for a surprise. A recent survey indicates that more and more users are finding paying through their credit cards a much more convenient and more feasible as compared to paying only via PayPal. As a business seller online if you are restricting your incoming payment to only PayPal, you are essentially losing out on a major chunk of customers.

When more is better!

Many online sellers have found that the more flexible their payment options are the more sales and customers they get. Why? Simply because the more payment options you provide the easier are customers going to find shopping and paying on your site. For example, maybe you have specified PayPal as mode of payment and given no option for payment through credit cards. Imagine if there is a customer who is genuinely interested in your product and wants to buy immediately and the only thing holding him or her back is the absence of a PayPal account! Now, do you think this customer is going to actually go and create a PayPal account just to buy from your website? It might be' But it might also decide not to buy. The customer will simply go to another site that accepts payments through credit card and shop there. Maybe the customer will continue shopping in the other site for many years to come! Just one single mistake on your part can restrict your sales and target shopping audience. This is why it is always better to also include credit cards as another mode of payment on your ecommerce site. In today's age of fierce competition where ecommerce sites come and go by the minute it is imperative that you go all out to accommodate multiple payment options instead of just PayPal. It is only when you are flexible enough to appeal to customer payment preferences that you will achieve better sales and brand success online.

Flexible payment gateways: the best solution!

If you want to diversify your payment options on your site and truly reach out to a much larger target audience then your best bet lies in accessing a high quality payment gateway provider. There are established and emerging payment gateways that facilitate payment through not just PayPal but also credit cards like American Express, Visa, MasterCard etc. These gateways even allow your customers to pay through Moneybookers, Google Checkout and many more. Many of these even allow your customers to deposit credit card payments directly to an Authorize.net account or a Worldpay account. One such established merchant system that provides all the above mentioned payment options is called Click2sell.EU (http://www.click2sell.eu). This site offers a wide range of payment options like Google Checkout, Moneybookers, PayPal etc. and also facilitates credit card payments and deposits directly into Worldpay or Authorize.net accounts. This way, by leveraging their service you can diversify your customer base, reach out to a larger target audience and dramatically see your sales rise by the day!

Egidijus Andreika is a creator of Click2Sell.EU Affiliate Programs Network. Click2Sell allows you to sell products online and run your affiliate program. Accept payments via Paypal, Google Checkout or direct credit card payments. Get paid instantly, provide easy payment options for customers, recruit affiliates. Visit Click2Sell affiliate marketing network.