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An online store may be a great way to make money, but there is some hard work and effort involved if you want it to be a success. There are some common mistakes that people make when they try to open a successful online store, and by avoiding these common mistakes you can greatly maximize the chance for success concerning your online store.

Creating an online store is comparatively easy today, and not as complicated as it used to be. There are thousands of places on the Internet that will offer to host your online store site. Some charge a fee, and some are free, but make sure you know what you are getting. Paypal offers a free online shopping cart if you have an account, and Yahoo will actually build your online store and maintain it for a fee.

The most important part of making money with online stores is generating enough traffic to make a decent profit. A very common mistake that people may is to use highly generic keywords, and this results in a ninety five percent of online stores closing without ever generating an incomeBy understanding the search engine rankings and how to get a top ten listing, you can greatly maximize the traffic to your online store, and therefore maximize your profit. You can do this by finding a niche market. This is the way to draw traffic, because it is not possible for a new online store to compete with the big names with a generic term like shopping. Use the search engines to find keywords that have smaller numbers of visits, because it is easier to get into the top rankings with more specific and unique keywords. This means you should figure out a specialized product to sell before you build your online store, and then find unique keywords to place your ranking higher in the main search engines. This will bring in more traffic and make more money for your online store. This is because there is less competition in specialized markets, so you can rank higher in searches.

Offering too many items at first is a common mistake many people make when they open an online store for the first time. Find a niche or specialty that works for you and build your website and online store around it. Fill your site with SEO keyword rich content to get a higher ranking on the search engines, as the more content there is the higher your ranking will be. Add links from this site to your niche online store, and you will get a lot more traffic, which means a lot more sales. Do not use generic keywords, as new stores will not get anywhere near the top ten search results. Avoiding these mistakes will help you make money with your online store.

Copyright ' 2007 Joel Teo. All rights reserved. (You may publish this article in its entirety with the following author's information with live links only.)