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Coffee in the USA--It's All About the Experience
There has never been a better time for coffee in the USA than today. This is an incredible feat when measured against the ever-growing tea and bottled water markets, and, of course, the every-increasing soda market.
Many people believe the high consumption of coffee in the USA, more than one million people drinking at least 3.3 cups of joe per day, is greatly due to Starbucks’ meteoric rise in popularity. In the 1990s, Starbucks became a household name, and almost overnight it seemed that there was a Starbucks coffee shop on every corner. This, in turn, led other coffee lovers to give into their entrepreneurial streak and open their own coffeehouses, giving coffee consumers even more places to go to get their fix.
Suddenly, coffee in the USA wasn’t just a drink anymore—it was an experience. People who’d been drinking a couple of cups of black coffee a day at the office were drawn to coffeehouses of all types where they could experiment with new kinds of coffees and enjoy the homey, or in some cases, bohemian, coffee shop atmosphere at the same time.
And this, of course, led to those same folks wanting to recreate that oh, so special coffee experience at home. Demand for coffee makers, coffee roasters, coffee grinders, and other coffee preparation and brewing equipment skyrocketed. Manufacturers responded to this demand with hi-tech gadgetry and equipment certain to please coffee enthusiasts of all types.
Even major restaurant chains such as McDonalds, Burger King, and Dunkin Donuts are trying to cash in the coffee in the USA craze. For example, McDonalds started the McCafe where you can purchase different types of coffee and pastries much as you can at Starbucks, though the variety is not nearly as wide.
All of this is good news for coffee lovers in the USA. There’s a wider variety of coffee and specialty coffee available than ever before. Plus, there are far more places where you can get a great cup of coffee than there were, say, even ten years ago. And if you love grinding, roasting, and brewing your own coffee, you have so many choices in equipment that it just could make you dizzy trying to decide which to buy.
As with most things these days, the Internet plays an important role in the coffee in the USA craze. With a quick click of the mouse, you can find everything from fine Jamaican coffee to Hawaiian-grown Kona coffee to top-notch Colombian coffee. You can also easily find any type of coffee beans your heart desires, along with any coffee preparation equipment you want online, often at discount prices—and that can usually make most any cup of coffee in the USA, or anywhere else for that matter, taste even better.
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