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Netflix, the company whose enormous red billboards have been annoying computer users for some time, has been informed about the existence of on-demand movies.

Shocked that a person can simply click a remote control to pay for and view a movie, the company has realized that expecting consumers to pay to have DVDs mailed to them and then remembering to mail them back is not a credible business.

Initially, the spokesman for Netflix was resistant, stating, 'What do you mean, movies on demand? Never heard of them.'

But when the remarkable procedure was demonstrated to him, he relented and, in fact, commented, 'Well, I'll be. Why didn't somebody tell me about it before I took this job?'