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Anyone who is internet savvy and familiar with the internet business while often come across the term SEO. Search Engine Optimization or better known as SEO is very popular in the internet market. If the website owner really cares for their site and want to make income from the site he or she should definite optimize their site.

SEO skills can be developed quickly but you have to constantly update yourself because every now and then the search engines change their tactics for ranking a site. So you have to study a lot through online for having better search engine ranking for your site. Optimizing a small website can be done easily by you but for large site you definitely require skilled people.

Everyday new techniques and tools are evolving in the internet for SEO but before using them you have to develop some major skills. These are very essential. According to many SEO gurus a SEO professional has to be a person who has the ability to think big and has to be the jack of all trades in SEO.

Some SEO skills are described which a SEO professional should be mastered in it.

' The person should know link building skills and should know the relevancy of the link
' Must be aware of all SEO tools and technique
' He or she should analysis the keywords well and can do a proper research of the site
' The person should have the knowledge of HTML skills
' SEO professional should be aware of the all the on page optimization technique
' He should be aware of online public relation skills
' Must have the knowledge of article writing, blogs and social SEO media

Some other skills which are also essential are

' Should have skill of Server side management and Web analytics

It is always better if the person has more knowledge like Account management or Copywriting. Various black hat SEO techniques are becoming famous between SEO professionals.

Beside these skills the SEO tools are also very handy. Because search engine optimization requires a research for long hours before you start any project. This time must have increased for more hours if there were no SEO tools. SEO tools definitely saves time as it gives out results in seconds which may have taken hours to complete. In short it helps to improve search engine rank.

Though an SEO tool definitely save time in getting data quickly but still tools cannot replace the necessity of SEO guidelines and experience.

Before using any tool in a new project it is always better that you should be familiar with the tools and the effect of the tools in the search engine ranking.

Some example of the tools that are helpful and popular now a days are ranking tool, keyword popularity tool, sandbox detection tool, back link tool.

Since there are lot of SEO tools in the internet so it is recommended that you should make research on each tool web site and you should be very sure that there are no restrictions to that particular tool. Also make sure of any copy right violation before downloading a tool.