| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveOutsourcing SEO - Web Designers Take Note! - Articles SurfingWeb design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both. However, there are synergies and consequent opportunities for strategic partnerships and alliances... A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to address SEO later - when site traffic and sales revenues do not match initial expectations. The SEO Outsourcing Option - Gain client respect by guiding your clients to a good service provider Many SEO firms have already developed and offer an incremental range of competitively-priced SEO services, and actively market their SEO outsourcing service on a commission basis e.g.; - You quote the SEO companies price to your clients and you bill the client once work is completed Most professional SEO practitioners are willing and able to work cooperatively with any web designer or web site developer seeking to outsource SEO reseller services for their clients. Their general preference to offer SEO services on a fixed price basis. This presents clients with a known quantity for budgetary purposes. The SEO Imperative' The prospective client seeks a product by searching for a specific keyword or phrase. If the site doesn't rank in the Top 30 results, it has minimal chance of achieving success as barely 10% of searchers will go to (or past) the 3rd page of results. If they don't find what they want on the 1st or 2nd page, the majority will either refine their search term, or go to a different search engine. Search Engine Optimisation is all about marketing a web site more effectively, with the goal of improving the site's exposure to customers and clients on the Internet. I've been practicing SEO since bG (before Google); back when Alta Vista, Excite, Hotbot and Northern Light ruled the search engine world. There have been many changes in that time ' in fact, the only thing that is constant is change! SEO Return On Investment' No-Risk Test of SEO Services Ask them to provide a Search Engine ranking report before commencing the job, and again after completion - if there is not a demonstrable improvement in Top 30 rankings in 6 weeks, the job would be free! I think that a reputable and professional SEO practitioner, confident in his or her ability, will cheerfully agree to this test of their services. The potential opportunities inherent in forging a long-term business alliance with you will outweigh any minor irritation at being required to prove their abilities. As an additional benefit to both you and the SEO company, you could document the entire project and include all the details in your next monthly newsletters! This would not only give you additional credibility for actively seeking solutions to offer clients, but also solve the problem of what on earth you were going to write up in that next newsletter!
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |