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A directory is the ultimate place to go if a business is seeking linking partners. Inclusion in the web directories can be both free and payment-based. Now-a-days, most business webmasters are well aware of widely used web directories as Yahoo! Directory and DMOZ (The Open Directory Project). Although the latter is a free option, the Yahoo! Directory offers paid inclusion for commercial websites. In addition, one may also consider other directories which are unequivocally worth checking out. In this article, both the merits and demerits of paid/free web directory inclusion will be discussed briefly. Please read on.

There is no final answer for any every business and website. The ultimate answer is what is truly ideal for an individual and his business. If one is not sure about picking a paid of free directory inclusion, then it is suggested that he assess his needs before anything else. He has to consider whether his business requires immediate exposure. If the waiting duration on the free directories proves to be too long, then one definitely needs to consider paid inclusion. Moreover, it should be considered that paid directory inclusion also saves one from the time consuming hassle of editing a directory category. A really good commercial directory service is usually featured by prestigious organizations and thus, it can offer credibility to one's site in exchange of a good amount of money. On the contrary, one should go for free directory inclusion if his budget cannot handle the financial requirements of paid inclusion, especially the unknown totals of pay per click.

In a nutshell, a limited-budget business should obviously go for a free directory inclusion despite a few demerits. On the other hand, a financially bolstered business is advised to obtain a paid directory inclusion as it is worth every penny.