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Your relationship with your customers is like a muscle, when worked on it grows big and strong, but when ignored it will dwindle to almost nothing at all. Your relationship with your customers is of the utmost importance to the survival of your business. Customers who feel comfortable and have good a good relationship with the business or person will continue patronize that business.

Many business owners think that building a relationship with a client consist of greeting them warmly, and not being rude during a transaction. The fact is there are three main factors involved in maintaining a strong relationship with your clients.

First and foremost, taking care of your customers is vital. If a person attempts to do business with you and is met with irritated sales people who give attitude and that is all, then that person will most likely not be giving you return business. People want to know that the salesperson cares about their satisfaction and happiness. Find the tactics that work best for your place of business and make sure that you and your employees, if you have them, put the tactics to good use. A satisfied customer will be you most loyal ally in return business. An important thing to remember is that a disgruntled customer will tell every person they know about the bad service they received from your business, while a satisfied person may only tell two or three people of the good service. So make sure every client has a pleasant experience at your place of business and you will see positive results follow.

The second thing to remember is to price fairly. Everyone needs to make a profit to stay in business, and most consumers understand that, but no one likes to feel like they got ripped off. So price reasonably and you will find customers will buy when they feel they have received a good deal, and you will find that you have made a profit. A content customer will always return to the place they had a pleasant shopping experience.

Your third tip for keeping consumers in love with your business, and giving you return business, is to remind them about your company. No matter what good intentions a customer may have, they cannot give you return business if they forget you exist. People are busy these days and many will get swept up in everyday errands and life in general, so take time to remind your customers that your business is still up and running, waiting for their return. Advertising helps remind them about what you have for them, and what is new in your store.

By following theses simple tips you will work your customer service 'muscle' and find it growing strong. With strong customer service you will be building a solid foundation for your business in the years to come.