| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles


vertical line

Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.

Submitted by:

Stephen Pope

Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. For more information about ad tracking and other profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/ad-tracking.html




ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Classifieds
Computers and Internet
Education
Family
Finances
Food and Drink
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Jobs
Kids and Teens
Leadership
Legal
Legal B
Marketing
Men
Music and Movies
Online Business
Parenting
Pets and Animals
Politics and Government
Recreation and Sports
Relationships
Religion and Faith
Self Improvement
Site Promotion
Travel and Leisure
Travel Part B
Web Development
Women
Writing



http://www.articlesurfing.com/marketing/ad_tracking_increases_your_profits.html
Copyright © 1995-2016 Photius Coutsoukis (All Rights Reserved).