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Advertise Your Business Using Promotional Items

There are a lot of reasons to consider using promotional items to advertise and get people to use your business. Here are just a few of them:

Promotional items are less expensive and longer lasting than newpaper or magazine advertising – In all reality, newspaper and magazine advertising is a wonderful way to promote your business, but it is very short lived advertising. One advertisement can cost hundreds, if not thousands, of dollars. In the end, that printed advertisement will end up in the recycle bin, being seen by one household only! Promotional items, however, have a much longer life! Once you give a promotional gift to someone, like a mug or an umbrella, it can be “out there” and circulating for years! Each and every time someone sees the promotional items you have given, you are getting advertising for your business…which possibly could lead to a new customer!

Promotional items can make prospective customers feel good – Getting any items makes a person feel special, even if they are promotional items. When someone feels good about your company as a whole, they are more likely to purchase your goods and services. Other forms of advertising don’t often make prospective customers feel good – it is just cold information printed on a page.

Promotional items can be useful items that get utilized over and over again – Think of newspaper and magazine advertising. What can it be used for after the print has been read? Maybe it will line a birdcage or be used to wrap up breakable items placed in storage! However, promotional items can be used numerous times! Coffee mugs can last for many years, so each time a person uses your promotional gift mug you will be advertising your business. Umbrellas, torches and mouse mats are the same and may be a source of never-ending advertising. Even very small items, like promotional pens and sticky note pads, can last a long time and promote your business over and over.

Promotional items are portable and can be given anywhere – Taking a newspaper with your advertisement in it just isn’t feasible when you head off to a conference or have a promotional booth at an expo. The stories in the paper may be “yesterday’s news” and just handing them your printed ad isn’t very exciting. However, when attendees receive a promotional gift, your business is getting just as much advertising through an item that can be useful for a long time. Plus, promotional items are exciting to get and open, so those who receive them may send friends and co-workers to your booth or table and you will get double the advertising for the money you spend.

These are only a few reasons to advertise and promote your business through promotional items! For each and every promotional gift given, you may be receiving numerous inquiries about your products and services, even from those who didn’t receive the gift! Just seeing your company name and logo on an umbrella on the street or on a mug in the workplace can motivate someone to check out what you have to offer – and that can lead to sales!

Submitted by:

Gareth Parkin

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional products and promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm.




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