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How To Write A Good Sales Copy
The common struggle among online business people is how to write a good sales copy.
It can’t be denied that there are a of lot boring, unimaginative texts on the internet. Most sales copies are uninteresting and self promoting but every now and then you come across a sales copy, pitch page or article that makes you want to sign up for the webmasters newsletter, purchase the product, or click the link to their website. The authors behind such content know the techniques to get people to do what they want.
It is almost impossible to create a masterpiece if you’ve never been exposed to one. How can you say that what you are writing will entice people to sign up or order if you have no idea what makes people do those things in the first place.
It is also hard to write with the technique that is needed to produce a good sales copy if you don’t have that writing style. But the beauty of writing is that you can emulate someone’s technique if you expose yourself to it often enough. Read a good sales copy.
Some people ask, “How will I know whether or not it’s a good one?” Would you buy the product, or have you already? Does it strike an emotional cord? Did you read through it thinking “I wish I could write like that?” If you can say yes to the above then you know you’ve come across a superstar sales copy.
Rather than reading a good sales copy and saying, “I wish I could write like that”, book mark the website. Then come back a few days later and reread it. What is it about the sales copy that made you want to go through it the first time? What words did the webmaster use to make the product seem highly attractive? Read a good sales copy once a month. The more you expose yourself to the right way to do things, the easier it will be to do it. You won’t have to bang your head and wonder if you’re on the right track.
It becomes less of a guessing game and more about checking to make sure that you have all the elements that make for a good writing. When you do write your sales copies and ads compare them with one that you think is compelling. You don’t want to copy the writer but you do want to harness the talents of that writer. Does your sales copy fit the bill? Does it make you want to buy the product? Don’t be biased, be critical. If it doesn’t give you a “wow” feeling it won’t give a reader that either.
Writing a good sales copy can be less of a challenge if you simply try to learn from the best. Don’t try to recreate the techniques, just do what already works.
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