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The anti aging skin care market is estimated to be worth billions of dollars. Everyone is looking for the proverbial *Fountain of Youth* and they*re willing to pay a hefty price for the search. The developers and manufacturers of anti aging skin care products are working around the clock to come up with new and better ways to keep people looking youthful.

Who's driving this market? For years, women have been the biggest consumers of anti-aging skin care products. But today, as the first of the Baby Boomers begins to enter their *golden years,* men are becoming just as demanding. Whether the result of a personal preference or whether it's an attempt to remain standing in a fiercely competitive global marketplace, more men are turning to anti aging skin care products than ever before.

So which of the anti aging skin care products is the best? That's difficult to answer simply by reading product literature because they all make that claim. Many people believe that the *better* products are the ones that cost more but this isn*t necessarily true.

Interestingly, one of the best anti aging skin care products available isn*t labeled as such. Your best defense against the signs of aging is sunscreen. Protecting your skin from the sun's damaging ultraviolet rays is crucial if you want to avoid wrinkles. It's one of the best habits you can adopt early in life. Another lifestyle habit worth developing is consuming a fruit- and vegetable-rich diet which will give your body the vitamins and minerals it needs to offset the signs of aging. One habit that's definitely worth stopping is smoking. Smoking saps the body of antioxidants, something it needs to produce collagen which is what gives skin its elasticity.

Anti aging skin care products are out there, and many are produced and marketed by reputable cosmetics and skin care manufacturers. If you*re trying to keep that youthful appearance, the secret to success is combining the right anti aging skin care products with a healthy lifestyle!