|| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us ||
4 Things Everyone Ought To Know About Promotional Products - Articles Surfing
The unique power of promotional products is the ability to place targeted marketing messages in front of people during their everyday lives in a manner which produces less waste than traditional marketing methods, but keeps the messages top of mind with prospects.
A broad definition of a promotional item is as follows: any useful item which contains branding (like a logo, marketing message or contact information). The meanings of *useful* and *branding* have been stretched and expanded over the years, but the idea remains relatively simple.
For example, Google typically gives out tech-y items which are not necessarily related directly to their business. Some examples include: a mini-fridge, a lava-lamp, or a digital picture frame. These items are intended less for direct-response generation, and more to enforce their brand as a chic, retro-cool organization.
There are four attributes that your promotional products must possess in order to be successful:
Your promotional gifts must have four specific attributes to be successful:
1. They must feature an effective marketing message:
3. Promotional items must be audience-appropriate:
4. Timing is everything:
Partnering with a person or firm who is experienced in the world of promotional products is a great shortcut to making sure these four objectives are fulfilled. Experience is the key to producing a well-timed, targeted, appropriate and effective promotional gift.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
Arts and Crafts
Auto and Trucks
Business and Finance
Computers and Internet
Computers and Technology
Food and Drink
Food and Drink B
Gadgets and Gizmos
Kids and Teens
Medicines and Remedies
Music and Movies
Pets and Animals
Politics and Government
Recreation and Sports
Travel and Leisure
Travel Part B
Wellness, Fitness and Diet