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From a few years of experience running my own business. I found a few way that actually boost my profit instantly. Many small businesses needed to create a massive cashflow in the shortest possible time. This is a few ways that I practiced.

1. Give free gifts

Givers get. You can give away small gifts or some of your service for free to build your customer base, to get free publicity. I remember once I was selling some small gifts many years back when I first started my business. There is not much respond. I need to do something about it. I started to give away my gifts for free. In total, I just gave away 25 pieces of the gift. The result in three hours: 300 pieces was sold.

2. Direct mailer with names

Many said that direct mailer doesn't work. From my experience, I would say, it depends. First you have to put the name of that person you want to send to. If you address them as "Marketing Director", "CEO" or "House Owner", you are not going to get a good response. Do some work, find out their names, address to them directly. My response rate for direct mailers range from 10% - 20%. Direct mailers do work.

3. Add bonus

Customers love bonuses. Add lots of bonuses for your customers, they will remember you. They will be happy when they buy from you, and realized that they can have some free bonus. Preferbably the perceived value of the bonus is greater than the item they bought. It will make this technique works even better. People made a decision to buy a new car when they there is a Free $50 petrol voucher. How amazing bonuses work.

4. Urgency

If possible add in an urgency to whatever you are selling. "while stock last", "only for 3 days" works well. It makes your customer wants to take action fast. A retail shop here used this: "50% discount only for 2 days. Start on 9am" I can see people gathering in front of the shop at 8am.

5. Customer base

If you want to have a sustainable business in a easier way, build your customer base. Many business owner forgot their customer nice the customers buy from them once. You got to keep in touch with your customers. Once they buy from you once, and like your products, they will buy again from you. You got to do things to make them happy.

I always keep in touch with my customers. Sending them emails, calling them to chat, giving them gifts. Even though they may not buy from you again, they may refer their friends to you.