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The World Wide Web is a competitive field and e-commerce websites need to be competitive to be ahead and make a success of the business. The way to attract and retain customers and build a loyalty base is to be internet savvy and follow all the basic must dos of e-commerce websites.

Any online website is successful if it gives a customer what they want, good timely service, quality goods, fair price, and commendable cyber business practices. So work hard towards stocking goods that are of the highest quality and priced competitively. Have in place an excellent marketing team and customer service department that will answer 24/7 all customer queries.

Make a success of your online business venture by following the 8 essential rules for shopping carts:

1. Study your business minutely and choose a shopping cart system that will fulfill all your needs. Choose a software that is affordable, gives value for money and is sure friendly.

2. Once the system is installed check its response time and effectiveness. Fine tune the system such that customers can make purchases from the website without encountering any shopping cart glitches.

3. Be clear about who you are. Give details of your contact information, incorporation, security measures, return policies and so on. Give address, phone and fax number, toll free number if any as well as e-mail address.

4. Display clearly your privacy policy as well as security seal. Ensure that there a link to the privacy page from every page of the website.

5. Be clear about the website's return policy. A customer must know what his rights are in case of any problem. Clear and visible return and warranty information will contribute greatly towards building a reputation.

6. Design the whole site keeping customer needs in mind. Take expert help in arranging displays and organizing discounts or special offers. This will also facilitate use of a shopping cart.

7. Use online shopping cart organization tips to arrange navigation and information in such a way that it is user friendly. Put in drop down lists as well as links back to product at every possible stage.

8. Ensure that the shopping cart organizes lists of products in such a way that a buyer can always understand what he bought when. Include lucid product descriptions and product reviews. Think what will urge a customer to buy a product from you and not others.

Give customers various payment options like, person to person services, third party payments, debit and credit card payments, as well as merchant account credit cards. Tell the customer how to shop, what a shopping cart is for, and how to maximize his or her online shopping experience. Build a loyal customer base by including easy to navigate tools and as few click through as possible. State your reliability by displaying your security seal, merchant association details and so on.

The World Wide Web is a competitive field and e-commerce websites need to be competitive to be ahead and make a success of the business.

Build a roaring online business by maximizing use of the shopping cart.