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Branding Your E-Biz - Creating A Name Your Customers Trust - Articles Surfing
If you want customers to spend money with you online, you have to make them feel confident they*re dealing with a legitimate business. They*re giving you their personal information, as well as their credit card number. If your web site sends a clear message that you run your business from your home, they may not feel comfortable entrusting you with that kind of info. That's why it's important to create a brand your customers recognize and trust.
What's a Brand?
* A brand is a set of expectations you create in your customers* minds, in regards to your business. It comprises everything from the quality of your web site to your customer service to your actual merchandise. More than just a name and logo, it's your buyer's entire experience with your company.
* A brand is a reputation. A good brand adds value to your product * buyers expect a certain quality based on the brand name. If they recognize your brand and have a good association with it, they*re likely to choose it over other similar products, even if it costs a little more.
Your Branding Should Be Consistent
Your format should also persist through all of your web pages * the layout, the tone of your copy, even your navigation. Having a unified, professional-looking web store can go a long way towards building a customer's confidence in you. A well-designed site gives your business credibility * customers associate the quality of your site with the quality of service and merchandise they expect from you.
Your Branding Should Be Continuous
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