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Guide To Online Ecommerce Marketing - Articles SurfingInternet marketing is easier to learn than retail marketing. Anyone can learn how to market a product or an affiliate website in a short time. You do not need to buy a course, or go to school. The income revenue potential of any website depends directly on how much time is invested building and maintaining the marketing network, and how much time is invested in learning the new trends. The WWW evolves monthly. No one owns the web. No country governs it. This means that it is constantly evolving to meet the needs of new software, like Vista and java, new search engines like Google's new link driven system, and surprising new developments like the social networks. These social websites make it possible for almost any ecommerce venture can hit the internet big enough to earn a viable income, without investing tens of thousands of dollars into PPC and Internet advertising schemes. Secret to Success A successful online business marketing campaign does not require a financial investment, or a university education. It does require discipline and a wiliness to learn. The World Wide Web (WWW) is no place for a Do-It-Yourself (DIY) who thinks their way is *good enough.* The WWW is littered with failed online businesses that tried to cheat, break the rules, or use turn-key online businesses. Search engines dump any website that doesn*t change at least once every 90 days. This means that the foundation of any online business marketing campaign is a well-maintained website network. A single person can run a successful online business. The most important thing is to determine how much time can be invested each week. Then, determine what jobs you can, and cannot do. Not everyone has time to write content, build and maintain a website, conduct a social networking campaign, manage forums, and evaluate the statistical data needed to run an effective advertising campaign. The business owner's time restraints and their self-discipline will dictate what type of internet business they should start. The easiest type of business to run is an shopping cart or drop ship store. These storefronts sell a product. They are turn key operations that rely heavily on link building and advertising. The portal or community website requires a lot of time. They need executive or guru level content, supplied daily. They need someone who will reply to emails, post in forums, and maintain the blogs. Ecommerce websites fit into the portal or community, and they can be run with no financial investment. You can run a successful ecommerce program from ten to twenty free hosted blogs * or from one web host and several different blog programs. The most important thing to remember is that no one wants to be sold. Instead, they want to join a community that supports them. In return, they will turn 'inside' their community to purchase products they need. This type of niche marketing, using social networks and blogs, are behind the success at sites like myspace and youtube.com.
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