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How Broadway Brings Your Corporate Event To A New Level - Articles Surfing

A great conference, gala or product launch should accomplish three things: one: provide all the necessary information to educate your audience, two: deliver a message that is both customized and personalized, and three: provide the *WOW* moment that rewards and entertains audiences. These combined factors will create a successful event that will be remembered. Sound familiar? It happens every day on Broadway.

Creating a customized Broadway performance that fits the demographic of your corporate event is a great way to build excitement before a speaker or general session. Imagine the *WOW* factor you'll create with a red-carpet arrival, paparazzi flashes, as well as a fully customized, motivating performance.

What's Your Message?

Identifying and successfully integrating your corporate message into an event can be a challenge. Without it, you cannot meet the level of success you wish to attain. Through carefully selected songs, Broadway entertainment can enhance the theme and message of any event. Additionally, popular Broadway songs often carry an emotional trigger that connects immediately and deeply with an audience.

A successful example of this includes the 2005 Meeting Planners International (MPI) World Education Conference in Denver where Rob Evan, Broadway star of Les Mis*rables and Jekyll & Hyde, performed the power ballad *This Is The Moment* with the Denver Symphony. The song's powerful message * about striving together to achieve goals - was delivered to over 2,000 meeting planners. Following the show, Event Planner Ed Simeone said:

*The Broadway talent Rob Evan brings to the stage is unique. The song choice was perfect. We successfully integrated the First Class performance into the event, raising people's spirits to a new level with a shot of adrenaline. Overall, we provided a motivating break from the other business of the day we could not have achieved otherwise.*

The inspirational significance of *This is the Moment* has made this Broadway song a cornerstone performance choice at Presidential Inaugurations and the Olympics.

Make It Memorable

One way to acknowledge, thank and reward your employee's hard work is by presenting special events. The memorable *WOW* factor that you seek is easy to attain if you secure an unparalleled level of quality and talent.

For the close of the 2007 Global Leadership Conference, Bayer Healthcare assembled fifteen Broadway stars to perform the iconic hit song *Circle of Life* from The Lion King. While Bayer's logos and corporate video playing on overhead screens, the theme of global unity was successfully conveyed to the entire audience. With this performance, Bayer's global leaders experienced an unforgettable moment celebrating their corporate unity.

The Ultimate in Quality and Luxury

A customized Broadway performance delivers a luxurious event unrivaled by any other form of entertainment. You should not settle for anything less.

Remember: This event is your night and your show. You can customize it anyway you like. Consider, for example, incorporating special mentions, acknowledgments and even people into your show; as well as planning a special meet & greet reception with the Broadway stars afterwards. Now that's luxury!

Differentiate

It is hard to find fresh and exciting ideas for corporate events year after year. When Broadway is part of your corporate event, no two shows will ever be the same. Each Broadway production is custom tailored to fit the message, theme and audience of the event.

Bottom Line

You demand nothing but the best, so you cannot afford to deliver anything less.

Submitted by:

Jeffrey Finn

Jeffrey Finn is the President of Hot On Broadway - the premiere supplier of Broadway entertainment for corporate and special events. Nominated for a 2005 Tony Award for his work on Broadway, Jeffrey Finn has produced customized shows for Toyota, Prudential, and Bayer. http://www.HotOnBroadway.com



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