| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



IT Marketing: Join Organizations To Build Relationships - Articles Surfing

IT marketing requires knowing lots of people and getting them to trust you. One way to do this is by joining and becoming active in a couple different types of organizations. In this article you'll learn the three different kinds of organizations that most computer consulting businesses do really well in.

Don't join more than one of each, but look at each of these categories and figure out where your best fit is.

o General Business Organization
This could be a chamber of commerce. This could be Rotary or Kiwanis. It could be a group like Le Tip or BNI or a lead club. The whole idea here is it's not really targeted by industry or occupation. It's just a group where you're going to find a lot of other small business owners and managers.

o User Group.
If you find that your store wants to specialize in installing Windows-based networks, you may want to look around for a Windows server type of user group. If you have someone on staff that wants to specialize in security, you may want to look for a security user group. This allows you to go out and meet people who have similar interests that are either consultants or like-minded IT professionals.

o Targeted Business Organizations/Trade Groups
This category represents the clients you are seeking after. If it is in the medical field, you may be looking at medical organizations. Find out what kind of events are coming up, if there's an expo, and if there's a newsletter that you should be reading.

IT Marketing: Become Part of a Niche

The whole thing with IT marketing by way of referrals is becoming more active. The more you can become part of a niche, the higher the quality of referrals. Remember, this is a people business. It's about who you know. It's not what you know.

Of course, when you're selling technical services such as LANs and WANs and Wi-Fi and security and VPNs and client server database development and web-based applications, you must have technical expertise.

IT Marketing: It's about Relationships

But what's going to make or break your IT marketing relationships isn't going to be how strong your technical skills are. Even if your technical skills are really just mediocre, relationships will get you through - relationships with partners, relationships with subcontractors, relationships with other vendors that you can cross-refer work to, and by all means, relationships with people who can send business your way.

The Bottom Line on IT Marketing

Personal referrals are great for your IT marketing efforts. To get more referrals, you need to know more people. So join organizations in different categories and see more referrals through your IT marketing.

Submitted by:

Joshua Feinberg

Joshua Feinberg gets small business computer consulting firms steady high-paying clients. Get free access now to 1 hour of Joshua's field-tested proven Small Business Computer Consulting secrets at http://www.SmallBusinessComputerConsulting.com/blog/



        RELATED SITES






https://articlesurfing.org/business/it_marketing_join_organizations_to_build_relationships.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B