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IT Marketing: Join Organizations To Build Relationships - Articles Surfing
IT marketing requires knowing lots of people and getting them to trust you. One way to do this is by joining and becoming active in a couple different types of organizations. In this article you'll learn the three different kinds of organizations that most computer consulting businesses do really well in.
Don't join more than one of each, but look at each of these categories and figure out where your best fit is.
o General Business Organization
o User Group.
o Targeted Business Organizations/Trade Groups
IT Marketing: Become Part of a Niche
The whole thing with IT marketing by way of referrals is becoming more active. The more you can become part of a niche, the higher the quality of referrals. Remember, this is a people business. It's about who you know. It's not what you know.
Of course, when you're selling technical services such as LANs and WANs and Wi-Fi and security and VPNs and client server database development and web-based applications, you must have technical expertise.
IT Marketing: It's about Relationships
But what's going to make or break your IT marketing relationships isn't going to be how strong your technical skills are. Even if your technical skills are really just mediocre, relationships will get you through - relationships with partners, relationships with subcontractors, relationships with other vendors that you can cross-refer work to, and by all means, relationships with people who can send business your way.
The Bottom Line on IT Marketing
Personal referrals are great for your IT marketing efforts. To get more referrals, you need to know more people. So join organizations in different categories and see more referrals through your IT marketing.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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