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Mastering The Media: How To Make The Most Of Your Publicity/Media Exposure Opportunities? - Articles Surfing
As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few tricks of the trade that can make you come off like a pro -- which will make the reporter's job easier and most likely translate into a better PR/publicity placement for you.
Here are a few basic tips to follow:
* When a publicity campaign generates a media response, try to respond as promptly as possible to that initial contact and subsequent requests. Reporters, editors and producers are on constant deadline. If they don*t get what they want from you quickly -- they WON*T wait -- they WILL move on to another source.
* State facts, not fireworks, keeping superlatives to a minimum. Proving your product is indeed the *BEST* is next to impossible. So don*t. Simply state the specific benefits of your product matter of factly. Let the consumer decide which product is best. As long as you have a quality product, something that should be evident by the time you implement a publicity campaign, your product won*t need *BEST EVER* or *NUMBER 1* claims to come out in a positive light.
* Speak in sentences, not phrases.
Ex: *We (subject) are launching (verb) our new product (object)
This will help you give answers that are straightforward and easily understood. Beginning sentences with phrases, tends to make your answers seem drawn out, disjointed and most times unresponsive. This is not to say you should never begin a sentence with a phrase. Granted, some media savvy interviewees can pull it off with articulation. But until you get to that level -- stick to the fundamentals.
* *Echo-answer* the main questions.
* Keep quotes and sound bites concise and articulate.
* Be a well, not a fountain.
* Speak to the interviewer, not the medium.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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