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The Seven Secrets Of Successful Silver Stores
It is not difficult at all, to operate a successful jewelry store, online jewelry shopping website, or a wholesale silver jewelry business. I am pretty sure you are tired of reading and buying information from so-called internet gurus...they seem to pop up everywhere these days. How to sell more? How to make customers buy more ? How to write killer sales copy? How to be a rich and be a jerk? How to this, and how to that....I am patiently waiting for the ebook titled "How to turn Lead into Gold" to be on sale soon - reading all those books just makes me overwhelmed with too much information that would take more than a lifetime to digest.
Since I did start a silver jewelry business on eBay three years ago, and expanded my company to manufacture and sell wholesale silver jewelry though an online shopping jewelry store to customers worldwide, I have decided to put together a simple, easy to understand, and very easy list on how to run a successful silver jewelry business. Be it wholesale silver supplier, flea market silver store, or ebay silver auctions...this guide will definitely help you. Best of all this information is FREE, this is not a $29.95 ebook where the author claims he has spent years researching and writing it. We both know he has hired guy in India or Romania for $50 to write it.
The Seven Secrets to a Successful Silver Business:
Simplicity - Let's face it, customers who visit your store, booth, or website; already have an interest in your products; or else why would they waste time being there in the first place? Make it simple for them to order, buy, view, or see your products. Don't make them wait, or go through obscene processes in order to purchase.
Safety - Customers need to feel "right" before handing over their hard earned cash. Safety means security, emotional, logically, and technically (websites). Sometimes while talking to a customer, you got to build rapport; make them feel right with you. Remember, the decision to buy is made emotionally; and justified logically. If you can touch a customer's emotions, and fulfill their emotional security needs; they will definitely buy from you.
Speed - Mainly has to do with online businesses. Speed is concerned with website loading times, order processing times, shipping times, and email response time. Customers who buy online are more impatient that ever, they hate to waste time; as your competitor is only a click away. Emails should be responded in 24 hours, shipping within 2 days, ordering processing same day, and website should load in less than 10 seconds on a dial up modem connection.
Style - Be updated with the latest styles, and new products in the market. Jewelry is a fashion item, customers want the latest products and styles always. If the designs you are selling are released more than a month ago, its already old. Silver jewelry is cheap, it gets obsolete faster than computer technology. If your supplier doesn't release new designs often, find a new one - your business can't wait.
Sales - Sales, Sales, Sales...the dream of every buyer. Offering sales will always boost business, no matter what. Be it a few percent off, a rebate, or a discount with their next order Sales will always motivate customers to buy. Remember, always have a limited time offer as that triggers their emotions to buy now. A technique I use often is "10% off every order for 24 Hrs" on my website.
Silver - Well there's no other way to put it. If you are selling silver, make sure you have the right quality. Sterling Silver is the best, it has 92.5% silver purity and it is the standard widely used in the industry. Look for the 925 stamp on pieces to check their purity. Buy from a supplier that guarantees their item to be 925 sterling silver.
Sell ! - Start selling ! Don't waste much time with little tidbits, or concerns. Go out there, and start putting your product up for sale ! If things go wrong; learn from trial and error. Don't waste time with "How much should I sell this for?" , "How do I take this picture?", "How should I setup my display?" all these mundane issues will take a lot of your valuable time, which you should be using to make money ! Selling is the key ingredient of success to any business, a perfect business setup with no sales won't last long.
I hope these tips and tricks will help you increase your sales and make you more money. Success needs a lot of determination, persistence, patience, motivation and lots of hard work. Follow these steps, and do not give up; you will definitely reach your goals.
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