|| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us ||
Don*t Give Presentations Or Speeches. Give Leadership Talks Instead. - Articles Surfing
Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.
'Hold on,' I said. 'Don't give a presentation. Give a Leadership Talk instead.'
There is a difference, I explained, between a presentation/speech and a Leadership Talk. A presentation/speech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience.
Most leaders give presentations and speeches most of the time when they should be giving Leadership Talks.
'You're facing an important leadership situation,' I said. 'The old saying, 'You never get a second chance to make a first impression' applies here in spades. You've got a great Leadership Talk opportunity. But to have people believe in you and follow you, they must be emotionally committed to you and what you say. So understand what their emotional needs are.'
I went out into the field and talked to a number of his managers and found out that they were feeling intimidated by the demands of increasingly sophisticated customers. I found out that they feared not being supported in the decisions they made in the field. I learned that they were angry at having to meet what they considered unnecessary reporting requirements. I learned that they didn't trust the top executives.
Intimidation, fear, anger, distrust . . . those emotions described the state of his audience and, in truth, the state of the business.
The CEO gave a Leadership Talk that spoke to and answered the needs of those emotions, a talk based on the single idea that he was a person that they could trust.
That Leadership Talk marked the beginning of a turnaround for that company.
The lesson: Analyze and speak to the emotion of a situation, and you can become a dramatically more effective leader.
Make that analysis happen this way:
Speak thus, and you are revealed in powerful motivational ways. Furthermore, they are revealed to themselves.
These revelations can create strong bonds between speakers and audiences.
Understand the speaking situation in terms of its emotional content, and you understand that situation in new ways. Understand it in new ways and you speak in new ways. And when you speak in new ways, your audience acts in new ways.
2004 © The Filson Leadership Group, Inc. All rights reserved.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
Arts and Crafts
Auto and Trucks
Business and Finance
Computers and Internet
Computers and Technology
Food and Drink
Food and Drink B
Gadgets and Gizmos
Kids and Teens
Medicines and Remedies
Music and Movies
Pets and Animals
Politics and Government
Recreation and Sports
Travel and Leisure
Travel Part B
Wellness, Fitness and Diet