|| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us ||
Innovative Business Use of RSS as a Technology - Articles Surfing
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.
While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.
What is the enclosure tag?
RSS 2.0 is quickly becoming the definitive RSS standard, all because of its support for the enclosure tag. The enclosure tag is an optional field in the RSS 2.0 specification that allows the feed publisher to include a link to a file. The file can be just about anything. Businesses have seized the opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Point™ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.
Many businesses have yet to realize the potential hidden in the enclosure field. The implications and power of how RSS can be used is really awe-inspiring. Consider the following business uses for RSS:
Feedreaders are playing catch- up
RSS news aggregators were initially designed to receive text-based content. As users find outside-the-box uses for RSS, developers of RSS readers are struggling to release new versions that support the enclosures businesses are eager to use.
FeedDemon, a popular RSS reader, has recently added support for every type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed "safe". This was clearly designed with security in mind, to prevent automatic downloading of executables.
Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are struggling to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
Arts and Crafts
Auto and Trucks
Business and Finance
Computers and Internet
Computers and Technology
Food and Drink
Food and Drink B
Gadgets and Gizmos
Kids and Teens
Medicines and Remedies
Music and Movies
Pets and Animals
Politics and Government
Recreation and Sports
Travel and Leisure
Travel Part B
Wellness, Fitness and Diet