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Is Something Missing From Your Keywords Research? (Part 2) - Articles Surfing
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
To support my argument (that we need to be aware of countries when doing keyword research), I gave 2 reasons:
1. it will help us determine which countr(y/ies) to target, and
2. it will help us know what countr(y/ies) our visitors are most likely to come from.
I would like, in this article, to expand on these 2 reasons. I would also like to add further reasons why any keyword research must be country based.
1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very high in the US, you cannot assume that the demand for that same keyword will also be vey high in other countries. You will only know for sure how much demand there is worldwide by doing country specific keyword research. Such research can be done using a tool such as the Overture keyword tool,
2. It will tell you where your visitors are most likely to come from. This in turn will tell you what features you need to add to your web site. For example, if you are targeting a keyword that is in demand in the US only, then obviously most of your visitors will come from the US. This then means that you need to design your web site primarily for US visitors. You will hence need to:
If on the other hand, you are wanting to target several non-English speaking countries, then:
3. It will help you target the right keywords for the country you want to target. For example, if you want to target Canada, then you will need to use keywords that are in high demand in Canada only. There is absolutely no point doing keyword research in the UK if you are wanting to target Canada as the keyword demand between the 2 countries may vary greatly.
4. It will help you develop a keyword strategy so that you can target several countries at the same time. This can be achieved in several ways depending on the keywords' demand and supply.
Given the right circumstances, you could even use both strategies at the same time.
As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the world. To see the countries that Overture supports, go to www.overture.com and have a look at the top right corner of the page. By clicking on any one of the countries listed, you will have access to the Overture keyword tool for the country you selected, and this will enable you to research the keyword demand in that country.
As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the supply of keywords in your country of interest. This is a bit harder to explain and beyond the scope of this article.
I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it.
Serge M Botans
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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