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Remember the dazzling, sparkling look of your favorite piece of jewelry when it was first purchased? Keeping that beautiful look is very easy with a little loving care and proper cleaning.

There are several ways to clean your jewelry. Gentle jewelry soap is marketed for regular cleaning and should probably be the first choice for lightly soiled jewelry. After soaking the jewelry a few minutes in the soap, rinse and pat dry. A gentle rub with a Jewelry Polishing Cloth will complete the 'Beauty Treatment.'

Sonic wave machines are widely used by jewelry stores and are available in commercial sizes as well as small, compact units for home use. The process uses sonic wave action in appropriate liquid cleaner to professionally clean gold, diamonds and other jewelry items. A very small battery operated model is also available. It can sit you on a bathroom counter, barely noticeable, for convenient and frequent use.

Small jars of liquid cleaner are available for every type of jewelry including gold, silver diamonds and gemstones as well as a very delicate formula for pearls. The jars come with a little basket inside to soak the jewelry pieces. Some of them even have a soft brush to clean heavily soiled areas. The correct formula should be used for the type jewelry being cleaned.

Ammonia, caustics or abrasives should never be used on any jewelry. When a brush is used, it should be especially made for that purpose. Drains should be closed or covered when rinsing jewelry under a faucet. Failure to use special care can seriously damage jewelry.

Jewelry is an excellent and often expensive investment. With proper care, it will be beautiful for many years to come and most likely increase in value.

When shopping for gold and diamonds, the name to remember is www.normasfinejewelry.com. Norma's has many beautiful jewelry items at 40% to 60% less than the Manufacturer's Suggested Retail Price every day. If you're shopping for earrings, necklace, bracelets, or diamonds rings, be sure to see the 100's of choices at Norma's. There's no need to wait for a sale or fight the Mall traffic. Norma welcomes you and every order will receive her personally attention.