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So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. That's right, permission based email marketing. Email marketing is the new perfect medium to use when you're other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they don't, this form of marketing is wasted.

Another benefit of email marketing is that it doesn't cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isn't located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.

One way to make sure that email marketing doesn't turn into a flop for you is to use permission based email marketing. This is gaining permission from the people you are going to be sending to. The reason for this is because of spammers. Because of these people who send off emails that are not permission based email marketing, there are many times when even your emails might be considered to be spam and deleted. Since your lively hood depends on people coming to or shopping in your store, this can be very harsh and cost you money by having to use other forms of marketing. However, if you are using permission based email marketing, there is no need to worry because this form of email marketing requires getting the email address of your customers with their permission to send them email.

So, how do you effectively use permission based email marketing? Create the messages and set them to go out to your customers though an email list automatically. Get the name and email of people by maybe offering something for free. Tracking codes are useful as they give you numbers to show you whether your marketing strategy is working. Keep emails in a friendly tone, this insures that customers are more than willing to read your email than if it was in a mono tone or unfriendly one.