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Purchasing insurance ' any kind of insurance ' is an important purchase. When you purchase insurance, you're purchasing a safety net ' one that will catch you should an accident or tragedy strike. It's no surprise, then, that you want to look for insurance companies that exude leadership in the insurance industry.

Below are a few tips to consider when looking for an insurance company that displays leadership and will be more likely to provide the exact insurance coverage you need.

1. Gather the names of a few well-known insurance companies. Just because an insurance company is well-known doesn't mean it's better, but it does give you a jumping off point.

2. Take this list of well-known insurance companies and check the ratings of each as rated by independent research companies. These companies have no connection with the insurance companies; therefore, they have no reason to present any information other than the truth.

3. Call your state's insurance bureau and ask which insurance companies are licensed to do business in your state. You don't necessarily have to have insurance through a company licensed to do business in your state; however, in the event that you have trouble with your company, your state's insurance bureau will be able to assist you more easily if the company is licensed to do business in your state.

4. Call the customer service numbers of each insurance company you're considering. Let the representative know you're a potential customer, and ask any questions you have regarding policies, coverage, and rates. Take note of the quality of customer service.

Qualities that help insurance companies maintain leadership in the insurance industry vary, usually according to each individual customer. As long as you choose a company that is reputable, has high ratings, is licensed to do business in your state, and has a friendly, knowledgeable staff, you're well on your way to finding an insurance company that possesses the traits of leadership.