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Due to the emerging awareness of the people in California about their rights as prescribed by the law, many law firms have implemented various tactics to market their services and gain clients from those legal help seekers. However, a great number of potential clients have been victimized by deceptive marketing strategies of some firms. Thus, most of them failed in hiring a competent and suitable attorney for their particular case.

It is very likely for a law firm to do what are necessary in order to attract clients to hire their legal services. This is also very important for them since they need their clients' fees to survive in their business.

Now, be familiar with these helpful tips so that you will not be misled by these firms and be able employ the best legal counsel that can help you resolve your legal concerns:

1. Have time to check if the law firm is duly recognized by your state

It is definitely unlawful to practice law for an attorney of a law firm to perform their jobs without a certification coming from their respective state bar associations. It would be better then for you to have a look at the list of the California State Bar Association to see if a law firm is authorized to practice law.

2. Determine the practice area of the law firm

Law firms differ in their line of specialization. Be sure that the law firm that you are engaging with offers the services that best suit your needs. Hence, if you have sustained an injury from a car collision and you want to file a claim against the party responsible, I certainly recommend that you deal with a personal injury advocate and not a civil law practitioner.

3. Have a look at its achievement record

If you were able to find a law firm that is offering the right services for your case, it does not mean that they are indeed effective and competent to handle your problem. It is still advisable to see the list of their winnings for you to know how well they practice their jobs.

As a client, do not risk your case by letting those non-performing attorneys handle your case. It would be better to pay more and have greater chances of winning than to settle for a cheaper fee and lose your opportunity of having positive case results.

4. Find out if they belong to any prestigious legal organizations

A law firm's broad connections do matter in your search. This will indicate their reputation in the legal business. Most of these groups have a strict standard in accepting their members. The affiliation of a law firm in a prominent organization would only mean that it was able to meet the high expectations of that particular group.