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When you are first starting out in the online marketing field, you'll find that there are a number of different marketing methods to choose from. However, not all methods will produce the same end result. It's a good idea to start with the lowest cost methods available while your business is in the developmental stage. This will allow you to discover which method is best for you, without investing your dollars in something that might not produce a profit.

The 3 methods listed below are free or cost very little. You will find that each method has it's own pros and cons. Take time to study all three and find out what method will best suit your style of business.

1) Traffic Exchanges. This method operates off of credits that are built by viewing other members' websites. Once you have a certain number of credits built up, your website will be able to be viewed by the other members. Some are free and some may charge a monthly fee. A nice feature of this method is that it will create a large amount of traffic in a short amount of time. Something to keep in mind is the amount of time involved with viewing websites. It's also helpful to know that this method typically works better for businesses that attract a wide audience because the traffic is not targeted.

2) Online Forums. Internet forums are web applications that allow discussions and postings by other viewers. The forums consist of a topic, which could be about just anything. To get started, do a search for forum and the topic you choose. Another way to locate them is through Google. Go to 'Groups' and search for your topic there. Most forums are free. Another advantage to this method is that the traffic is targeted.

The focus of forums is on the exchange of information. Be prepared to follow the rules and to take time posting comments that are useful. In some cases they will allow you to attach a signature to your comments. This is where you'll put your website in order to trigger search engine spiders and get even more traffic to your site. If you can gain the reputation of an expert on your particular topic, while offering free advice whenever you can, it will build credibility.

With this method it may be a challenge to get past the 'spam' label. Another piece of advice is that the amount of traffic initially will probably not impress you.

3) Newsletters. Newsletters are important for site development, which will benefit the visitors who do come. You will be able to find the code for collecting emails from your host provider (free) or an auto-responder (could either be free or paid).

Set up a place on your website where visitors can enter their name and email address. Then you will have the opportunity to send them a free report about your topic. The report could include tips or news that would be of interest to them. This will give you an opportunity to build a relationship with prospects as well as maintain contact for future offers.

Keep in mind that this method requires an investment of time and effort to keep the information current. Newsletters are typically written on a regular basis. Also, this method will not provide a way to attract new visitors.

As you think about these three strategies, consider what you have to offer when it comes to what will fit your model the best. Ask yourself the following questions: How much time do you want to invest? How will my business benefit from each method? What information can I provide? If you start by using two or even three of these methods you will likely establish a firm foundation for your business.