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Whether selling online or offline, selling something inprint is one of the hardest things you'll ever have to do.

You've got to worry about your headline... your opening...your closing... Sheesh!

Today I'm going to show you 9 little-known bur VERY criticalvariables to test in your display ad or sales letter,without changing your content.

Each of these variables will affect your response -- one wayor another, so use them wisely!

Here is just a small sampling of the items you want to"test" or "tweak" that will impact the response to your ad,and usually... impact it dramatically:

1. Font style -- both in the headline... subheads... and ofcourse in your text itself.

Obviously, you have more discretion with this online.

2. Font size

Same thing, you have more flexibility and discretion online.

3. Pictures

There are times using a picture or a drawing,is actuallymuch better than using a photo, but you have to know whenthat is.

4. Logos

Most of the time you're better off without them.

5. Layout

6. Subheads

Use them all the time.

7. Headlines

ALWAYS test your headline.

8. Your offer

Should be one of the primary things you test -- differentoffers will also work differently with different lists.

9. Your price

Again, results here will vary -- but testing price is key!

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've beenmissing, right here at:http://www.kingofcopy.com/tips/tiparchives.html