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Marketing could be described as the key to any business succeeding & surviving in the corporate world. Integrated marketing, or IMC, captures all of the marketing mechanics that exist & utilizes them as a united force rather than let it run on its own individual course. This is all well and good, but what would the benefits be of integrated marketing? Well for starters, integrated marketing leads to an increase in coordination, efficiency and as a turn around create a cost reduction within the company or business.

This is evident in many online marketing campaigns that are launched on the web today that want to be successful. The majority of the online community makes buying/selling decisions or for that fact even registrations through interacting with many integrated marketing tactics.

Let's take a small look & give you a basic idea about all of this. Say you want to start your own business online, you have no start up capital but your enthusiasm is more than enough to compensate for the lack of funds. What do you do? Well you first spend days searching the web for a site that will offer you all the instruments needed to have that solid integrated marketing approach and have your own web site for you to customize, upload & later manage. After many restless nights of searching let me save you some precious time & direct you to a site that at first glance may look too good to be true! ekwa (www.ekwa.com), an innovative tool in web marketing which comprises of all these features to best suit your needs.

If you run a serious online business your website is probably the major contributing factor to your success, especially if it's well-designed, user-friendly and informative. The company website is the prime connection between you and your customer base, upon which every business relies. So, it makes sense that everything a person sees on a website should project an image that is consistent with your corporate identity.

ekwa provides web templates, hosting & one very power packed integrated viral marketing package that enables you to carry out your comprehensive viral marketing campaign. Apart from all that now ekwa introduces ekwa lite which won't cost you 10$ not even 1$. You know what, don't even pull your wallet out as this entire ekwa lite package is absolutely FREE! www.ekwa.com integrates all of the needed marketing tools (blogs, publishing opportunities, having access to ekwa community, photo sharing, web site templates & many more) for you to succeed.