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Publishing an ezine is a terrific way to promote your products to your visitors and achieve more sales.

Your ezine can also be used to carry out joint ventures or ad swaps that will increase your subscriptions or put more money in your pocket.

Here's 4 effective swaps that will help you get started right.

1. Swap an ad

This is the most basic swap that you can participate in, and will create a win-win situation as both you and your swapper will get your ads in front of a targeted audience.

Some ads you could swap:

1. Top sponsor ads
2. Feature ads
3. Classified ads
4. Solo ads

Choose ezines that offer related content to yours, that are informative, and are double opt in.

Also try to swap your ad for multiple issues, when you can, because repetition will increase the number of new subscribers you get from your ad.

In addition, to helping you to increase your subscriptions, you can also get more new customers by swapping an ad for your business.

Like when you swap an ad for your ezine, choose ezines that have subscribers that would be interested in what you offer.

Also choose ezines that offer valuable content as they'll have a higher readership, giving you more eyeballs for your ad.

2. Swap a recommendation within your ezine

Because your swapper has readers that presumably already trust her and view her as an expert in her field, your recommendation swaps can be even more successful for you than simply swapping ads.

Use the place in your ezines where you talk to your subscribers (i.e., your publisher's note) to swap your recommendations.

Your swaps could be for your ezines, or you could pull in more sales by swapping recommendations for each others' products or for each other's freebies (i.e., free ebook or
teleclass).

3. Swap a thank you page ad or recommendation

Thank you page swaps can be very effective because the people that will see your ad or recommendation have just shown themselves to be interested in an ezine related to yours by subscribing to it.

On your thank you page, you could post 3-5 ads for ezines that your new subscribers might be interested in exchange for those ezines doing the same for you and for each other.

You could also simply share the benefits of joining another publisher's ezine on this page in exchange for that publisher's winning recommendation of you.

4. Run a recommended ezines section

Choose a few targeted ezines to join forces with, then place each other's ads in this section.

With this swap, you'll be able to get your ezine endorsed by several ezine publishers.

You'll also be able to get valuable long term promotion of your ezine, as your ad will be run in each of your swappers' issues for the life of your swap.

Now, you have four profitable ways to increase your ezine's success through joint ventures.

Do some networking with other ezine publishers and find some new swappers that you can partner with and effectively increase your subscriptions or your sales.