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What separates a good brochure from a great brochure that will result in a sale? Simply put, it's how effective you make your brochure. A brochure must contain more information than a business card but less information than the total sum of your website.

1. Get It On The Cover

Your most important information should be on the cover - the user should not even have to open the brochure or take one to get the information. This is a very simple and basic rule yet one that is not necessarily followed by most people. Think of it this way, if any of your message need to be thoroughly read inside the brochure pages, that is a waste of a valuable eighty percent of your effort as well as money.

2. Treat it as family

This idea could be weird but it makes a lot of sense. As much as possible, try to inject a common theme along all the advertising plan and campaign you have. This makes your campaign easily recognizable among the others that are out there. Thus treating a campaign like family basically means that you are allowing your brochures, flyers, etc. to speak for themselves in a common and familiar manner yet with a uniqueness that makes it stand out from the rest. Because usually, that is how most families are.

3. One cover illustration usually works fine

Research has proven that a big illustration on the cover of the brochure is usually effective in catching peoples attention more than a multitude of small ones. Add to this is the additional research that suggested that an illustration with a lot of appeal, story-wise, also adds a lot of impact to brochure readers. For this reason, as much as it is possible, try to select those kinds of pictures or illustrations in the front cover of the brochure that tell or express what you also want to express.

4. Highlight facts that are important

People do not always read everything word for word - they scan for larger headings and the information that is the most important to them. Take note of this and try not to do this to the brochure you are making. If you like, you can even post a summary of what the brochure includes.