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Although calendars might yet be the most expensive advertising material you will be giving away for the year, rest assured that they are well worth their printing cost. Calendar printing is your means to invest on a design, on an advertising print, on an investment.

Calendars have a very good chance of staying with your customers for a year. If you have your doubts about the potential of your calendars, then wrap your head around these thoughts:

1. Almost everyone who is affected by dates and the changing seasons need a calendar. There are always birthdays, anniversaries, season finale's that need to be noted and remembered. Most of the time, people need more than one calendar, they place one in their bedrooms, the kitchen, the dining room, at their desk, etc.

2. Bookstores sell their full colored calendars at atrocious prices. You can produce the same quality and the same materials at a fraction of what they are selling them for. Remember, bookstores have to have a high mark-up for calendars so they can still make profit even if they fail to sell a portion of their stock. Not to mention, they have high over head costs to pay for.

3. You are printing your calendars for your regular customers. It is likely that they share a common interest you can use. If you are a specialty hobby shop, use different hobbies for each month. If you are a pet shop, you may feature a different pet for every month. Find something about your business that catches human interest. This is a good way to advertise your products without being over eager to sell.

4. And assuming that your customer already has a calendar, or has little use for yours, he or she may be neighborly and give away the calendar to a friend or a neighbor. This gives you an added chance of not only exposing yourself, but winning over a new client.

5. Best of all, printing companies hoping to get a piece of the calendar business usually gives discount during this time around in the spirit of the coming holidays. This may just be the best time to get your calendars printed ' so you may give them away as early Christmas and New Year as presents to your best customers.

6. Lastly, it's the thought that counts. The most important part is that customers are made to feel they are important to your business.

The advertising potential of these calendars extend. Everyone who enters into their houses and sees the calendar is exposed to your calendars as well. Moreover, the presence of your calendar, brand or business can serve as testimonial of your friend's use and patronage to the product or service. This is a great and motivating way too to acquire new clients.

It may be a small step to brand building, but it is a step nevertheless, and when you multiply these tiny steps, it should translate to higher sales.

Calendar printing may be more expensive than other marketing materials such as brochures and flyers, but the calendar will last far longer. Start with an early investment and reap the year long benefits.