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When you're in a trade show you expect to go home later with a bag full of free promotional items you've hoarded from the many exhibits. You actually took them so you could get an idea of how you can create your own effective giveaways.

Which ones did an effective job of convincing you? Which did you find useful and unique, enough to make you want to keep them? Which ones did a great job of saying their message? Of all popular marketing collateral in the industry today, which one is more effective and appropriate for your business - color flyers, custom postcards, color posters? And of course, business cards are absolutely mandatory.

These are some of the questions you need to answer if you want to have promotional giveaways for your business. Even outside trade shows, effective giveaways are very useful in making a good impression to your target clients.

So before you spend your entire budget on items that will be used, kept, remembered and appreciated, here are some of the things you need to consider to have yourself an effective trove of giveaways:

Your goal for making your giveaways. ' Giveaways are basically made to promote your business to your target audience. They're made to increase recognition and get your clients to retain your message.

So what is your purpose for having giveaways? Do you use them as advertising materials? Are you trying to get new clients or refresh your business relationships with the old ones?

Whatever your purpose, the bottom line is to have giveaways that effectively convey your message, as well as become attractive items that produce huge impact.

Giveaways that best suit your goal.- There are a lot of giveaways to choose from. Nevertheless, not all can best suit your purpose.

Depending on your goals, you have to choose the item that conveys your ideas clearly. A clear and concise purpose should make it easy for you to select the most appropriate giveaway for your business.

Your target audience.- Just like any other marketing campaign material, your giveaway should also be focused on your target audience. Knowing your purpose for your gifts would help you decide on who should receive them.

Your marketing theme.- Your giveaway is part of a marketing campaign that has one theme. Consistency is again important if you want to have an effective giveaway item for your business. You should choose an item that complements not only your marketing message but your image as well. Always remember that your goal is to have your target audience remember you even after your item have reached its expiration date.

Your budget.- As always, one of the main considerations is your budget. It is a fact that giveaways can be expensive especially if they're premium items. The quality, quantity and special orders can make a huge difference in your overall price. So establish a budget that you can live with and work according to what you can afford.

Don't blow your budget on your giveaways, only to find out later on that they are inappropriate. Consider all your options and decide on the most effective giveaway item that is suited for your purpose and image.