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When most people start out cutting their teeth in a home based business, they often end up buying their leads from a leads list. This is fine for the novice that is still feeling their way around and learning how to progress.

However, there comes a point where buying leads becomes a burden, not only financially but mentally as well.

Most names that are purchased from a leads list are people that have been constantly hounded by scam artists and phone bullies who are trying to pressure their potential customers into buying their product. So when you finally get that person's name, they are not open to what you have to offer. Maybe you have the best product or services for your possible customer, but they are guarded and closed off because of the constant pestering from being on an overused list.

This is where building your own list is so important.

When it comes to list building, I constantly hear the phrase, 'Your Power is in Your List.' This doesn't mean that if you have a big list you will be able to lift cars or leap tall buildings in a single bound. Actually, it means that the more people who are on your list the more people will receive your direct marketing or business opportunity you are offering .

Let me tell you, that is a good thing. The more people that know about what you are marketing, the larger the potential for you to make money. So when your list continually grows, so does the margin for you to reap serious benefits.

Your ability to pull power out of your list is realized and revolves around the fact that you are the only one marketing to your specific list. Since you are the owner of your list, you are the sole person who can contact your unique list of prospects.

By cultivating your own list, you relieve your list of having to deal with endless spam from different companies. This gives you customers who keep an open ear and mind to your business, which translates into more for your business.

Make your list work for you. Don't be afraid of reaching out to your list. They have signed up with you and are already interested in what you have to offer. The benefits that come with raising up a list of your own will allow you to market with the resolve and confidence you never had before.