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Many conventions and fairs encourage booths to have a theme, or to stick to an overall theme, which creates an interesting atmosphere for those attending. Even if they don't, the right theme can make your company more interesting, drawing in more people for a look at your booth. The trick is to be fun without sacrificing professionalism. If you've choosing a theme for your company's newest campaign, you can use promotional products to help you emulate that theme. There are a number of ways in which you can to this.

If you've at a loss for choosing a theme, one thing you can do is look at the promotional products or business gifts you already have in storage. Have you been giving out colorful mugs? A luau theme might be great. Are your pig-shaped stress balls a hit? Why not try rodeo or farm theme? Of course, not every promotional product fits nicely into a single theme, but don't let that stop you. Even black pens can be used if your take the time to decorate the container with themed wrapping paper.

You can also choose to purchase promotional products based on a theme you've chosen. Here, remember that function means more than the theme itself. If you have a 1960's theme, tie-dyed promotional products might be nice, but will your customers relate them to your business? Instead, look at your logo and the colors that you normally associate with your business service or product. If your current customers are used to a red and yellow color scheme, choose red and yellow tie-dyed items instead of working with a rainbow of colors.

The product's specific function is important as well. In short, no one wants promotional products that they can't use. Look for items that fit into your theme, but with also are useful. Promotional mouse mats, promotional coasters, letter openers, and printed mugs are always a good idea. If your promotional product isn't useful, it's likely to get tossed out at the end of the day!

Remember too that not every promotional item you carry to a convention or trade show has to fit into your theme 100%. You can have some generic items, like promotional pens or printed keyrings, as well. These items are great to purchase in bulk and keep for a number of years, even as your theme changes over time.

At the end of the day, never make your theme more important than you message'that you're the best company in your field. Although themed business promotional products and marketing gifts can be a lot of fun, your customers want to be assured that you provide top of the line products or services, not that you know how to match items into a theme. Take the time to make sure that your message is clear, and you should be able to excel no matter what theme you choose.

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