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One of the biggest challenges faced by anyone starting a home based online business, is getting traffic to their website. You are unknown in the Internet world and so is your business, therefore a marketing plan must be put in place to let the world know that you exist. If nobody knows you are around obviously you are not going to make any money online.

When we talk about advertising online the first thought that comes to most peoples minds is 'how am I going to afford it' Many believe that finding low cost advertising methods is an almost impossible task. So they set up their website and just hope that someone will visit it and buy some thing. It is not difficult to guess what will happen using this approach. Nothing. If you do nothing you get nothing in return.

Others do not even think about the cost. They hear somewhere along the line that it is good to use a certain marketing method so they whip out their wallets and jump in head first, spending huge amounts of money without really having any prior knowledge about the method they are using. Again, I know you can guess what happens to those folks. Either they end up broke and have to close their business or they sit around wallowing in self-pity and complaining in every forum they can find.

Doing this allows them to move away from the responsibility and put the blame squarely in the lap of someone else. Stand up and face the failure and move on. If you dwell in the land of negativity I can promise you only one will happen thing. Your business will crumble.

These are two extremes but hopefully you will be one of the ones that opt for a position somewhere in the middle. Advertising is a must, but it should not be rushed into hastily. When you are first getting your business off the ground it is wise to set a reasonable and responsible budget. However there is no sense in having a budget if your not going to stick to it. So therefore a degree of self-control must be exercised.

On a daily basis it is possible to come across hundreds of different websites telling you that their traffic generating system is the only one you will ever need. We have all been bombarded by this website and that, all trying to get us to spend our advertising dollars with them. This why it is so important that you do not rush into a marketing campaign un-focused.

I won't lie to you when I was starting out I made some very costly mistakes, but I learnt from them and made note of where I went wrong. I learnt some valuable lessons and I would like to share them with you so that you will be able to plan a successful marketing campaign.

Do Some Research!

Many people may tell you that a specific type of advertising or a specific company is the best one to use. When you get this information you have two choices, you can either take the lead or you can follow. By this I mean it is all well and good to take someone's word for something but can you really be sure that it is the right thing for you to do. The truth is you will never be sure until you do some research. Gather as much information about the service as you can before you use it. Check it out thoroughly and then if you do decide to go ahead keep these words in mind'.

Everything In Moderation!

Just because you have information about a service does not mean that it will automatically be the best one for you. Each persons experience is going to be different. So, it is wise to tread softly at first. Use moderation choose the cheapest option available. Do not throw every penny you have into the campaign. That way if it does not turn out the way you would like, at least you will not have spent a fortune.

Testing, Testing 123!

To find out if the advertising method that you are using is helping your business you must keep track of your progress. This is why planning a focused attack is so important. If you are hopping from pay-per-click to ezine ads to who knows what else, how are you going to know which type of advertising is working for you.

Stick to one method at a time and monitor what is happening. If the method you are using requires you to write advertisements, play around with your wording or change your keywords. Don't just push out one ad and think that that will do everything for you, tweak it, test it try everything you can think of to improve it.

After you have exhausted every possible angle, if you truly believe it is not working, then dump it. If on the other hand it is working for you make note of it and step up your campaign.

Remember though, the advertising world is a very fickle one, it is important to always keep track of you campaigns, just because you are reaping benefits this month, does not mean that next month will be the same.

To Conclude!

Advertising your home-based business online requires some know-how. It also calls for dedication and focus. Learn from the mistakes that I have made so that you will not fall into the same trap and you will be able to rock the Internet with the best advertising campaign ever seen.