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A promotional item that many companies are turning to are jackets. Those who have used jackets as a promotional item have found them to be quite effective, and the investment that the company makes on them is worth it without a doubt.

But why is it that promotional jackets are so popular? How is it that they are such a great marketing tool? The reasons listed below will give you a better understanding of why companies use them as promotional items and why they are so effective.

1. Branded jackets are available in a variety of sizes

Unlike some promotional products, anyone can use a nice promotional jacket because they are offered in all different sizes. Chances are that a woman isn't going to be interested in something such as golf accessories, but jackets are something that everyone would enjoy.

2. Branded jackets make a great employee gift

Sometimes jackets are offered to an employee when they have been with the company for a certain amount of time. Many times employees, if they are given more than one jacket, will give the extra jackets to family members, such as a spouse or children. This is a really great way to spread the word about your company.

3. Branded jackets can be light or heavy

Jackets can be tailored to fir the time of year that they are being presented or sold. Whereas other gifts may be seasonable, most jackets have the option of being lightweight or heavyweight. This makes promotional jackets the perfect promotional item for any time of the year.

4. Branded jackets are a useful item

Unlike other promotional items which may seem to be simply decorative, jackets are something that everyone can and will use. After all, a promotional item doesn't do any good if it's never used, or if it's shoved in a drawer somewhere. They will give your company a lot of visibility and are a great investment.

As a promotion item, jackets often top the lists of most corporations, and the reasons are easy to see. Unlike a lot of promotional items, they are very versatile - they come in a variety of colours and sizes, they can come in a heavy or light weight, and they can be used by men, women, and children. Not only that, but they are something that those who are given them will use.

When it comes to value, usability and visibility, jackets as a promotional item cannot be beat. You will find that customers and employees alike are going to enjoy wearing the company jackets and be proud to wear them to promote your business.

It is a good idea, if you can, to offer them in a variety of colours so that the jacket that is chosen can match the person who is wearing it. Not all colours flatter every person, so they will want to have some choice when it comes to the colour. If a jacket is stylish and tailored to the wearer's needs, it will be a very successful promotional item.