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You have a killer product, yes. That's undeniable, if you say so. However, it's unlikely that it's going to go out there and spread the word by itself. Indeed, if you want your brainchild to be a success and to make that big market breakthrough, you'll have to do the legwork and put your marketing skills to use for all its worth. If you market well and do it right, which you undoubtedly will, your product will be well on the way to becoming the next big thing.

Reach the Right People

While you were developing your product, whatever it is, you were probably already thinking of the people you want to reach. These people are your target market and they should be your primary focus.

You have to find a way to communicate with your target market and show them what you've got. Make public demonstrations of your product where you can be seen by your target market. For example, you're targeting yuppies or young professionals. Visit corporate offices and malls where these people frequent. Take out your leather business card holders and start giving away your information so they can contact you for orders.

You can also start a leaflet campaign, detailing the wonders of your product. Include the business cards from your leather business card holders so they'll know exactly how to reach you. You can even hand out samples to your target market. Of course, don't forget to take out your business cards from your leather business card holders and give them away. When you have suitably impressed a fraction of your target market with your samples, they're likely to spread the word and give out the business cards straight from your leather business card holders to their peers, as well.

Accentuate the Right Function

Of course, your product has merits and can revolutionize certain aspects of life. After all, you won't try to sell a completely useless product, won't you?

When marketing, focus on your product's usefulness and contribution to society. If you developed a particular kind of handbag that's small on the outside and twice its size on the inside, stress its functionality and style. If you invented a spray that miraculously disintegrates animal waste, emphasize its contribution to the environment. If you created a large beach towel that can be folded into a mere handkerchief, highlight its convenience.

It's important that you must understand what all consumers need and want. Function, style, convenience, affordability, and environmental contribution are what the market consistently wants. If your product has nailed one of these factors or more, don't hesitate to take out those leather business card holders and spread the word of your great invention.

Indeed, if you think your product is as good as you think it is, by all means, share it. It will take a lot of hard work and dedication on your part, not to mention a lot of nerve, to take your product out there and get recognized. However, when the potential rewards are great, isn't a little marketing savvy a small price to pay?