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Is your Internet business successful? Or are you successful with your online business? When online entrepreneurs are asked these questions they would rather not answer. That's because most have not learned the correct to have success with Internet Marketing, and they think just because they have a website they will automatically become successful.

The truth of the fact is most end up getting frustrated and or upset because they have not yet realized the true secrets behind building a successful online business.

Just because you have a website in no way grantees you success, one of the ways to have success is to make sure that you get your business noticed.

One of the ways to get noticed is to have a list of subscribers; all of the gurus well tell you that if you want to succeed with your online business you need to have a highly targeted list of subscribers who opted-in to be on your list.

So what is an opt-in list? An opt-in list is a list of names and email address of target people who have giving you permission to send them a newsletter or relevant product information.

The most important factor relating to your list is that you must obtain permission to send out your news-letter or product information, if you do not obtain proper legal permission to send out information it is considered spam which is illegal which can possible shut down your business and worst yet jail time or finical penalty.

Because of the potential of building a highly targeted opt-in lists to most gurus that is their most valued tool, when com mutating with a potential customer.

By building a targeted list of like minded subscribers you have the ability to build a relationship with current customers and future customers.

Ask any successful guru what would happened if the lost there entire opt-in list and they would tell you that there business would totally collapse or suffer dramatically. Do you understand how important a targeted opt-list is now?
So how to you build a highly targeted opt-in list? Here are some pointers that are useful.

1. First decided or your niche market or to start with pick something that you are passionate about.

2. Make sure that your targeted market is widely available on the Internet. Not all niches a available on the Internet so make sure that you niche is something that feasible for Internet Marketing.

3. Is your target market an income generating market? Building a list of freebie seekers is not going to generating a substantial income. Research your niche by searching its keywords, if you see a lot of AdWords advertising for your niche than it is a good sigh that it is income generating.

4. Sometimes just the ability to have a solution for a problem makes your possible niche a good income generating niche, forums are good way to provide solutions for and existing problem, thru various post from people have who have the same or similar problem.

Yes the money is the list but it all depends on your desire and motivation to succeed. Your focus and perseverance in the end will make the difference between your businesses success and failure.