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Don't think of co-registration as "buying leads." That's a completely different ball park. Whereas a co-registration list is built with people who have chosen to be on your list, leads are just a list of strangers that haven't made that choice at all. Co-registration is much more in tune with the spam laws in effect today.

Co-reg is a great list building tool, and can build your list very quickly. You should definitely be looking at co-reg, if you're a new Internet marketer. The way it works is that you pay the co-registration service to advertise your offer, which can be an ezine, a newsletter, an autoresponder series, etc., along with the offers of several other businesses. Beside each of these offers is a check box, where people can choose or not choose the offers that are presented.

There are a couple of things you should consider when it comes to co-reg. One of them is whether or not to have the check box filled in when your offer is presented. There are two ways to look at that. If the box is filled, people won't miss signing up for your offer when they sign up for other offers. Plus, they can always decide to un-check the box. If the box isn't filled in, they may not fill it in, unless they're very interested in joining your list. This will be a very targeted customer, but your list will grow a lot more slowly.

The second consideration is whether you want your subscribers to be double or single opted in. That means the difference between their receiving a confirmation message from your autoresponder or not. If they double opt-in, they're confirming that they want to be part of your list and you're protecting yourself in case of any spam complaints that might arise. On the other hand, single optin is much, much faster.

That means the quickest way to be list building is via single optin with the check box filled in. But is it the best list building option for you? You'll have to decide that.

The biggest issue with co-registration is training the people on your list to respond. They don't really know who you are or much about you. You need to make them friends.

Mail out to them at least once or twice a week, and give them information. Let them in on free offers or products that you've found helpful to you. And make them your friends. They'll be much more likely to buy a product you recommend to them, if they like and trust you.

Co-registration list building rocks. It's a great way to build your list quickly. Just decide how you want to get your leads, and then, train them to be responsive. Just don't be afraid to try it out. If you still don't understand, get more information, but just realize that it's a very, very quick way to be list building and then, making money online.