Article Surfing Archive

Pay-per-click is something you should know about. Pay-per-click isn't something you absolutely have to know about immediately, but it's definitely something you should learn. But how do list building and PPC work together?

Starting your list building strategy with co-reg and JV deals are really the quickest, best, and least expensive ways that take the least amount of brain power for automatic list building. You're really looking to build your list to several thousand as quickly as you can.

These two techniques will help you to do that. You can go and pick up Perry Marshall's book at http://MyFirstPPC.com. It will teach you everything you need to know about how to get your first pay-per-click campaign started. He's the expert and I wouldn't deviate much from what he tells you.

But I can tell you how to build a list through pay-per-click.

I don't care what kind of site you have, the front page of that site, where your domain sits, you need to drive traffic to a list building squeeze page. You need some kind of image (people are best), some text (bullet points work well), and you need an opt-in box.

Opt-in boxes can be pretty simple. You get the code for this through your autoresponder. Give customers a lead in to the form, like: "Just type your first name and email address below:" works fine, or something similar to that. Or, you could get a bit more creative: "Fill in this form to receive your free copy of..." You can do this any way you want. And, you can generally complete this step right in the autoresponder program.

The next thing is the opt-in box. If you want a bigger list, if you want your list building to be more powerful, ask only for people's first names and their email addresses. You don't need to collect the other information, until they buy something from you, right?

You can collect that other information from list members through your payment processor when they become buyers. People don't mind giving more information when it comes to finances, usually. Payment processors, like banks, are often what people consider to be "trusted" sources.

But back to the opt-in box... It's also best to put name first, then email. I know that at AWeber, the form comes out the other way around, unless you change the sequence, so be sure to do that.

Then, and this is a very important part, whether it seems like a big deal or not. Change the wording on the bar that usually says, "Submit." That won't get anyone to click. But, if you change the wording to read something like: "Free Instant Access," just like on MyFirstList, that converts better. Use anything you like.

Then use some bullet points--about five, where you can sell the benefits of the site, which are your list building draws. You notice I wrote "benefits," not features. Why should people want to learn more about your product? Get your newsletter? Read your ebook? What's in it for them? Why should they give you their information and sign up for your list? If you tell them why they need to join your list in bullet points, great. If not, use a paragraph, but don't put much more than that on a page. Keep it short and simple.

Be sure to make your sales page the thank you page in your autoresponder so that people go from list building page to sales page directly.

When your list building squeeze page is built, you add it to your web host, then you go to Google, Overture, Kanoodle, or another PPC site, and place your ad. I'll let Perry Marshall do the talking on that, so please go to http://www.MyFirstPPC.com and get his book. It's a very smart investment, if you're serious about online business. But use your campaign to advertise your list building page and drive traffic to it. It's a very efficient list building strategy.