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If the world of infrastructure is a block of granite, marketing is a fluid running through its small chasms. Marketing is a force like gas, a prevalent and very active thing that is difficult to pin down and observe. It is one of the abstracted forms arising from a post-modern way of life, and it shows no signs of slowing down.

It makes sense that marketing in its never-ending search for new forms has branched onto the web. The internet and the screen of the personal computer are lucrative fields for new advertising campaigns. Much of consumer activity has moved onto the web, and so marketing is keeping up with trends by moving its own strategies to a web-based format.

The most familiar ways that marketing firms do this is by the use of devices such as ad banners or pop ups that bring ad copy directly into the view of the user. These are time-tested marketing strategies that work: users click through on ad banners and generate revenue for the creators, improving the status of the company or product. There are also the 'cookies' that companies hide in a user's hard drive. Devices such as cookies provide critical data about a consumer; they allow marketing individuals to create campaigns based on established facts, and they allow researchers to track the web activities of consumers.

Besides these marketing tools, software makers have given marketers different programs to better their commerce. Some of these are available online for a firm eager to improve its web image. One such program is the VIPCART: this package allows marketers to create a 'shopping cart' that shoppers use online to collect product which they can purchase with their credit cards. Though online shopping is hazardous due to credit fraud, many people still shop online.

Marketers can also make use of a package entitled SEO DETECTIVE that lets users compare data on different web sites to get a picture of who is running a particular online industry. The best web sites generate the best sales, and tabulation software such as the detective programs allow individuals to concretely assess who has the best web sites.

Then there are a host of other programs dealing with innovations like keyword-driven sales that also analyze web response from consumers. DETECTIVE">All of these tools try to direct customers to a product by reacting to feedback through the transparent channels of the web. Keyword-driven sales is one way to get the attention of clients, and in-depth work with search engines can benefit a company's prominence greatly.

By and large, conventional marketing will not go away, but the web will become a bigger and bigger arena for marketing in the future as marketers try to get the most out of online sales.