|| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us ||
P.S. -- The Last (But Certainly Not The Least) Important Part Of Every Successful Sales Letter - Articles Surfing
Look at the conclusion of any successful sales letter and what do you see?
Webster's defines it this way...
'Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.'
For marketers, it provides one final opportunity to persuade prospects into action. It's one more kick at the can... one last chance to move potential buyers off the fence of indecision, in favor of the sale.
The best way to use your concluding "addition" is to emphasize or re-state a major point of significance to the reader... or to unveil a new, previously unmentioned benefit or advantage. It's a key component of successful copywriting.
Here's a partial list of the ways to use these powerful selling tool...
* Repeat Your Biggest Benefit
And here are my personal favorites ' approaches I like to use at the end of the sales letters I write...
* Add Logic To Your Previously Emotional Sales Pitch
Employ these strategies -- or others. Just be sure to maximize the usage of this key piece of sales letter real estate. The P.S. is one of the most read components of any sales letter. It stands second only to your headline and sub-heads in terms of readership priority.
Keep it short and sweet. A concise summary is enough to maintain the reader's interest. If you need more space, create a secondary P.S. Adding additional P.S.'s is a particularly effective strategy with longer sales letters.
One final point: never end a letter ' whether it's one page or forty pages -- without at least one postscript. The P.S. is a proven marketing tool. Use it for all it's worth.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
Arts and Crafts
Auto and Trucks
Business and Finance
Computers and Internet
Computers and Technology
Food and Drink
Food and Drink B
Gadgets and Gizmos
Kids and Teens
Medicines and Remedies
Music and Movies
Pets and Animals
Politics and Government
Recreation and Sports
Travel and Leisure
Travel Part B
Wellness, Fitness and Diet