Revealed: Secrets That Most Advertising Agencies And Sale Reps Hope You Never Discover - Articles Surfing
Most businesses choose advertising venues recommended by their advertising agency, or base their decision on which media representative shows up on that day.
They are often sold the worst kind of advertising because it matters more to the agency how much the seller will get in commission, not how effective the ad is for the buyer.
If you are looking for fast food readily available over the counter, there is always a McDonalds or KFC just around the corner.
Like the truly great restaurants, you will need some skills and experience to find the most effective and affordable advertising venues. These venues aren't openly promoted, no commission is paid out, and there are no sale representatives.
There are 5 major categories of advertising venues you should tap into and soon you will be rewarded with an endless supply of new customers.
' Trade Publication and Hobby Magazine with Ultra-Loyal Readers;
If you advertised in newspapers, mailed out letters, or dialed phone numbers, and if your response rate is more than 2%, give yourself a pat on the back because you have done a better job than most of your competitors. The industry average is only 1% - 2%.
However, if you are tired of being just average then forget what the so-called "advertising expert" says. They will tell you to spend money to make money, and if you want better result you got to buy more advertising.
The truth is - if you are getting any less than 20% response rate, then you are not making full use of your advertising dollars.
Don't believe it?
OK, OK, I know you're itching to know the hidden secret...
But to be honest, there is no secret.
If there is - it's an open-secret you can buy in a local bookstore for less than $15. Get your hands on any marketing book, and you will come across the word "target marketing".
It's such a buzz word today, according to Wikipedia "it's a process of pulling apart the entire market as a whole and separating it into manageable, disparate units based on demographics."
In plain English, it's about selling to the right buyers through the right venues.
And if you run ads where the wrong people see them or not enough people see them, your phones aren't going to ring... and nobody is going to come into your store.
No matter how good your product is.
I see people make this mistake all the time. If you are selling software to business people, don't spend half million advertising in the New York Times.
My guess is 90% of the people reading the New York Times aren't business owners; therefore 90% of your advertising dollar would be wasted.
What's the alternative?
Place your ad in business publications where you are speaking to 100% of your target market. Remember that more is not better, go fishing where the fish are - place your ads where you "ideal" customers gather.
If you want to find out how to capitalize on the five advertising venues with No-Money-Down, visit my website and I will show you how to advertise without spending $1 on advertising.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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