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Sales Lead Generation: 8 Powerful B2b Sales Lead Generation Techniques To Help You Reach Your Sales Prospects - Articles Surfing
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time.
3. Sale lead generation using search engine optimization and Internet marketing strategies
Business buyers are more sophisticated and getting harder to reach than ever. Studies show that about 90% of business buyers start with research on the Internet, therefore it's critical to have a well-tuned sales lead generation program that includes search engine optimization (SEO)/Internet marketing strategies to attract prospects at the beginning of their buying cycle.
There is an entire industry of people like Dan Kennedy, Bob Bly, and Bill Glazer who are dedicated to business-to-business selling through direct marketing. Sales letters can be an excellent sales lead generation method. But, most sales and business professionals do not know how to use this lead generation technique effectively and efficiently.
The complaint is a common one among B2B companies that depend on direct mail and direct response marketing as their only sales lead generation program: "I'm sick of spending a fortune to send out thousands of full-color catalogs and direct-mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail or catalogs?"
My clients have found that the best place to start revamping their direct response marketing is by determining who their best customers are, then trying to target their database marketing efforts at companies and individuals who are similar in nature.
7. Sales Lead Generation Using Print Advertising
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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