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Article Surfing ArchiveShort Term vs. Long Term Marketing - Articles SurfingIn order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales. Short Term Online Marketing Mentions Discounts PPC / Advertising Short-term marketing is also useful for test-marketing new products or split-testing to find the appropriate price point. With pay-per-click advertising marketers can control the ebb and flow of site visitors and make a determination about what banners, keywords, text copy and graphics convert at the highest rate. The lessons learned in short-term marketing can then be implemented in the long-term marketing strategy. Marketers can determine the effectiveness of sales copy and landing pages, implementing them in a long range of marketing activities. Long Term Online Marketing Search Engine Optimization Search engine optimization pays long-term dividends, but is an ongoing process, as the search engines themselves are constantly evolving their algorithms. The goal of search engines is to provide web surfers the best sites suited to the web surfers' search terms. Often, changes implemented will not be "seen" by search engines for several months. It is important to follow search engine guidelines and be patient. Fresh Content & Communication Syndicated Articles When designing a marketing campaign, consider threading long-term and short-term marketing efforts so that sales are stable and consistent. By implementing a marketing plan that involves both short and long-term efforts, sales success can be achieved.
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